I hate to admit it, but The Frog was wrong: It is easy being green. Today, the environmental movement is stronger than ever, and new eco-friendly products and practices are coming on the market every day. As a result, the idea of eco-conscious living is no longer just a trend.

What does sustainability mean for you and your waterpark resort? For the answer to that, you’ll have to dive into this, our first-ever green issue of Waterpark Resorts Today.

In this issue, you’ll find out just why the eco-movement is something you need to pay attention to, and how some basic changes can save you money in the long run.

There’s still a long way to go and even the best solutions aren’t perfect. But experts say consumers want green travel, and resort operators who don’t investigate the options are missing the boat.

So this is your chance. Take a look at what’s out there and I’m sure you’ll agree: Kermit’s complaint just doesn’t ring true anymore.