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TRENDS & IDEAS
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For the Grown-Ups
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by Rin-rin Yu
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Spring 2006
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Check out the four top ways waterpark resorts are attracting adult guests:
1 Day spas. Body massages, manicures, pedicures, facials, body wraps, hair treatment, the works. Waterparks are becoming synonymous with deep relaxation.
2 Fitness and yoga. Exercise your mind and body, be one with the energy of water. Golf, tennis and horseback riding. Recess for the grown-ups.
3 Fine dining. Nothing says “adult” like fine gourmet meals. Linen tablecloths, candles and black-tie service are just a few ways to make your dining area decidedly grown-up. Consider hiring a noted chef to really wow adults — and their palates.
4 Theming. More Fantasy Island than fantasia, adult-oriented theming uses upscale materials and incorporates more natural elements into the design. No bright-colored plastics allowed here.
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MORE INFO
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Adult Appeal
If you’re not attracting adults, you may be missing out on an important — and growing — market.
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© 2006, Waterpark Resorts Today/Aquatics International
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